Conway’s Africa
From an outdated online presence to a site that captures the vision
How a luxury safari company went from a site that didn't reflect their standard to one that earns trust, captures the brand, and turns interest into inquiries.
A premium brand that needed a website to match
Conway's Africa offers curated safari experiences built on deep knowledge and genuine care. Andrew and Micah had a strong vision and a clear sense of the level of service they provide. What they needed was someone who could translate that into a digital presence without making it feel generic or overdesigned.
Their existing site did not reflect that standard. The brand needed to feel immersive and premium without becoming flashy or hard to navigate. The opportunity wasn't to change the business. It was to present their vision in a way that felt clear, refined, and true to what they deliver.
What We Did
Brand-led discovery
Time was invested upfront understanding the vision, the audience, and the standard of experience delivered, so the design direction was aligned before anything was built.
Website copywriting
All website copy was written to balance storytelling with professionalism, capturing both the emotional appeal of safari travel and the expertise behind every experience.
Platform selection and build
A refined six-page site was built on Squarespace with a premium layout that feels easy to navigate and structured to turn interest into inquiries.
First draft accuracy
Because of the depth of discovery at the start, the first homepage draft required very few changes. The vision was captured immediately, keeping the process efficient and the outcome focused.
The Results
A safari brand whose website now does justice to the experience it sells.
Conway's Africa presents with clarity and confidence. The site feels polished and purposeful, reflecting the premium experiences delivered and giving prospective clients the trust they need to reach out.
