Casale degli Olivi
From third-party listings to a fully booked property
How a family-owned agriturismo in Umbria went from no brand and no website to direct bookings and a fully booked season.
A memorable property without a brand to match
Casale degli Olivi is a family-owned agriturismo in the heart of Umbria. Guests travel from around the world for its olive groves, peaceful setting, and personal approach to hosting. For years, the property relied entirely on third-party booking platforms to reach them.
There was no brand, no clear positioning, and no website that reflected the quality of what the property offered. International visitors struggled to understand what made Casale degli Olivi worth traveling for. The opportunity wasn't to change the experience. It was to present it in a way that gave guests the confidence to book directly.
What We Did
Brand identity and strategy
A full brand identity and strategy was developed from the ground up, defining the positioning, visual direction, and messaging to set the property apart in a competitive hospitality market.
Website copywriting
All website copy was written to balance warmth and professionalism, helping international visitors understand the offering clearly and feel confident booking directly without a third-party platform.
Phased design approach
A focused six-page site was built on Squarespace with a calm, considered layout inspired by the Umbrian landscape, designed to move visitors naturally from discovery to direct booking.
Ongoing strategic support
The engagement continued for two years post-launch, providing ongoing consulting support that helped the property build sustained momentum and year-on-year growth.
The Results
A property that no longer depends on anyone else to fill its rooms.
Casale degli Olivi now owns its guest relationship from the first visit. Direct bookings replaced platform dependency, and the impact was measurable — last year the property was fully booked out for the entire season.
