Consultant
VidlSourcing
Clarifying credibility in a competitive distribution market
How I helped a growing safety and health distributor build a clean, trust-driven website that reinforces credibility in a space dominated by large competitors.
A small business competing against established industry giants
VidlSourcing operates in the safety and health distribution space, serving government agencies, schools, and distributors nationwide. Their challenge wasn’t capability. It was perception.
Buyers were used to working with large competitors, and when David reached out, prospects checked the website to verify legitimacy. The existing site felt unfocused and split between sourcing and distribution.
The goal was simple. Make the website a clear, confidence-building reference point.
Here’s what I did
→ Repositioned the company clearly as a safety and health distributor
→ Structured the homepage to immediately communicate products, industries, and capability
→ Elevated trust through client logos, past performance signals, and clear contact pathways
The Results
A streamlined, trust-first website that supports outbound growth.
VidlSourcing now presents as clear, capable, and credible. The site reinforces pricing strength, speed, and customization advantages, giving buyers confidence to request a quote instead of defaulting to larger competitors.
If you’re ready to level up and want a steady hand to help you get there, I’d love to hear where you’re at.
No pressure. Just a conversation to see if we’re a fit.
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