Lifestyle
Joie de Vivre
Joie De Vivre is a Canadian pink gin brand built around playfulness, premium quality, and a carefree spirit. Rooted in craftsmanship and creativity, the brand offers a vibrant take on gin culture designed for people who appreciate great flavor, great storytelling, and great moments shared with others.
Project Overview
Joie De Vivre had a bold vision for its brand but needed clear messaging and a digital presence to match its personality. The existing website did not capture the fun, premium, and expressive nature of the product, and the brand story lacked clarity and structure. They needed strong brand messaging and a modern website that communicated their playful identity while elevating their positioning in the growing craft spirits market.
Our Approach
We began by refining their brand voice, values, and core message to create a narrative that felt fun, expressive, and premium. From there, we crafted messaging that highlighted the brand’s personality and its focus on high quality pink gin with a vibrant twist. We redesigned the website with clear structure, simple navigation, and copy that brought energy and emotion to every page. The mobile experience was rebuilt for ease and clarity, ensuring customers could explore the product with confidence and curiosity.
The Results
The new website and messaging bring Joie De Vivre’s personality to life with clarity and impact. Customers can understand the brand story more quickly, navigate the experience with ease, and engage with the product through inspiring and playful copy. The updated digital presence strengthens their position in the craft spirits space and communicates the premium yet joyful essence of the brand.
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