Travel
Conway’s Africa
Conway’s Africa is a luxury safari company offering tailor-made travel across Southern and East Africa. Their deep regional expertise, conservation values, and highly personalized approach make them a trusted partner for travelers seeking meaningful and immersive wildlife experiences.
Project Overview
Conway’s Africa had a strong reputation, but their website no longer reflected their level of expertise and professionalism. The design felt outdated, the messaging lacked clarity, and visitors struggled to understand what made their safaris unique. They needed a modern website and clear brand messaging that communicated trust, quality, and deep regional knowledge.
Our Approach
We clarified the core of their brand by defining voice, values, and positioning, then shaped messaging that highlighted expertise, warmth, and trust. The website was redesigned with clear copy, simple navigation, and a layout that guided travelers through destinations and services. The mobile experience was rebuilt for clarity and ease, ensuring visitors could explore their offering confidently.
The Results
The new website now communicates the quality and expertise behind Conway’s Africa. Travelers can understand their value more quickly, navigate destinations with clarity, and engage with trip planning through focused and inspiring messaging. The updated structure and copy strengthened their presence online and positioned them more competitively in the luxury safari market.
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