Hospitality
Casale degli Olivi
Casale degli Olivi is a family-owned agriturismo in the heart of Umbria. Surrounded by olive groves and rolling hills, it offers guests an authentic slow travel experience rooted in nature, family hospitality, and the charm of rural Italy.
Project Overview
The family had built something meaningful, but their digital presence did not represent the quality or warmth of the guest experience. The website felt outdated, the messaging lacked clarity, and the booking journey created friction for international travelers. They needed a modern brand and online experience that reflected who they were and supported long-term growth.
Our Approach
We refined their brand foundation by defining values, voice, and positioning, then created a warm visual identity inspired by the Umbrian landscape. The website was rebuilt with clear messaging, simple navigation, and an intuitive booking flow. The mobile layout was redesigned for ease and clarity.
The Results
The updated brand and website now reflect the authenticity and hospitality of Casale degli Olivi. International guests can understand their value with more clarity, and the booking journey feels effortless. Their visual identity now stands out in a competitive market and attracts travelers seeking meaningful stays.
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