Consultant
Art of Business
Art of Business is a leadership development and coaching firm based in Germany, helping executives and teams strengthen communication, collaboration, and personal growth. Through tailored programs, workshops, and coaching experiences, they support leaders in building healthier cultures and more effective organizations.
Project Overview
Art of Business had a strong offering but their website and messaging did not clearly communicate the depth of their work. The structure felt outdated, the positioning lacked clarity, and visitors struggled to understand the range of programs and the value behind their approach. They needed a modern website supported by clear and compelling messaging that reflected their professionalism, expertise, and human centered philosophy.
Our Approach
We began by refining their messaging, clarifying their voice, values, and positioning to create a narrative that felt grounded, human, and aligned with their mission. From there, we redesigned the website with a clean structure, simple navigation, and copy that clearly explained their services and outcomes. The visual direction focused on calmness and clarity to mirror their approach to leadership development. The mobile experience was rebuilt to ensure clients could explore programs and resources with ease.
The Results
The new website and messaging now communicate the professionalism and depth of Art of Business. Visitors can understand their offering more clearly, navigate the experience with confidence, and engage with programs through focused and approachable content. The updated digital presence strengthened their credibility and positioned them more effectively in a competitive leadership development space.
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