Coach
Alli Rizacos
Evolving a coaching brand through growth and pivot
How I helped a long-term client evolve her brand from imposter syndrome coaching to LinkedIn business strategy while staying fully aligned with who she is.
A growing coach shouldn’t outgrow her own website
When Alli first reached out, she was an Imposter Syndrome coach with a DIY website that didn’t fully reflect her voice, confidence, or depth. She had strong insight and a clear personality, but her online presence felt fragmented and underdeveloped.
We built a brand and website that captured her energy and positioned her as a credible coach. Over the years, her business expanded into online courses and programs, requiring her site to support growth and scalability.
Recently, she made a bold pivot into LinkedIn Business coaching. The challenge wasn’t starting over. It was evolving her brand without losing her identity.
Here’s what I did
→ Built an authentic brand foundation that reflected her personality and voice
→ Structured a website that supported programs, courses, and layered offers
→ Led a strategic rebrand to align her pivot into LinkedIn Business coaching
The Results
A coaching brand that evolves without losing its core.
Alli’s website feels fully aligned with who she is at every stage. From her original coaching niche to her current LinkedIn business focus, the brand has remained cohesive, confident, and true to her voice.
If you’re ready to level up and want a steady hand to help you get there, I’d love to hear where you’re at.
No pressure. Just a conversation to see if we’re a fit.
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